NPS survey measures long-term customer happiness and loyalty, providing you a strong predictor of growth and product success. It’s the best statistic for getting a big picture perspective of your customer experience.

Here are some examples of NPS survey use cases: 

• You want to know if people like your website or mobile app. Ask them with an NPS survey.
• You might want to identify which features they like and which ones they don’t like so you can improve your service. 
• If you’re in the hospitality industry, it’s good to know what people think about your restaurant, hotel, or resort so you can take their feedback and improve these services and facilities. 
• If you have employees, ask them with an NPS survey how you’re doing.
• You might also want to ask your customers about the price or how they feel about a new product you’re developing.