Getting feedback from your customers is important. It helps you understand their needs and what they like or don’t like about your products, services, and company. But sometimes asking people for feedback can be a little intimidating, but don’t worry, there’s an easy way: the smiley survey! 

We know it sounds goofy at first but these surveys are actually really effective because they give us insight into our customer’s feelings without them having to say anything on the phone or in person. 

Here is some more info on how these surveys work and why you should add one to your business’ marketing strategy today! 

What Is a Smiley Rating Survey?

Smiley survey is a feedback collection technique that uses smiley faces or emojis for data gathering. The use of emoticons or emoji in surveys is called “emoji-surveying”. 

It’s not the same as asking your customers to rate their experience by selecting a facial expression from a list of faces (happy face = 5 stars, sad face = 1 star). 

The main benefit of using a smiley rating Survey over traditional Likert scale questionnaires and MCQs is that it can provide non-verbal data. This means you get more insights into what respondents feel about the questions when they don’t have to select words or characters from a set. In this way, it can be a better and more efficient way to collect feedback from customers, subscribers, and website visitors.

Benefits of Using a Smiley Rating Survey

Surveying in the digital age has changed. Increasingly, organizations and businesses are switching to smiley Surveys in order to collect feedback and input from customers, subscribers, and website visitors.

The benefits of using a smiley survey for businesses include:

  • No More “It’s Okay” Answers: With a smiley rating survey you can get feedback on any question because people can choose their own emoji (smiley face). There’s no middle ground so respondents can answer positively or negatively to any question.
  • Less Time Spent Answering Surveys: With such surveys, you can find out what people think by asking them 12 questions or less. That means customers won’t have to spend a lot of time answering the questions, thus reducing the survey abandonment rate!
  • People Learn How to Answer: Respondents learn how to give feedback. They might not know if their opinion is good or bad but you can guide them with smiley faces. In this way, they become more honest because they know how to answer your questions.
  • Customer Satisfaction: The benefits of using a smiley rating survey also include greater customer satisfaction as happier customers are more likely to tell others about a brand plus they tend to be more loyal. Businesses may also find out why certain customers are dissatisfied so that action can be taken in order to improve the overall user experience for all customers. 

Why Should You Use a Smiley Survey in Your Business Strategy?

There are many reasons that a business should consider using a smiley survey in its business strategy. 

For example, the survey helps people feel more comfortable giving feedback, because they know how to answer. This is especially relevant given that people tend to be more honest when they know how to answer your questions. 

Feedback from the smiley rating survey can also be used to improve customer satisfaction and loyalty for a company, as well as helping a company to better understand why certain customers may be dissatisfied.

Such a survey can also be used to find out how satisfied customers are with different aspects of a product. This is particularly useful for companies who sell more than one product and want to know which products or aspects of products they should focus on when marketing. For example, if you’re selling two similar types of widgets but one has an extra feature that the other doesn’t have, you can use a smiley survey to see whether the improved feature is important to your customers.

Using a Smiley Face in a Question:

A smiley face is usually used in place of asking ‘On a scale from 1 – 5, how likely are you to recommend this service/product?’, since that question may feel awkward or pushy. A smiley face question opens up more conversation because it allows the respondent to answer directly and explain why they gave you their answer. However, it needs to be used carefully because if all questions are asked using a smiley face, your results won’t be comparable to other surveys that use different methods of feedback collection.

You can do this by replacing the scale from 1 – 5 with an emoji icon, since we know that people prefer to express themselves through icons rather than text or numbers. 

However, bear in mind that this is not always appropriate: sometimes asking ‘How likely are you to recommend our service/product?’ is a good idea because it gives a numerical scale to rely on rather than making the respondent answer according to their own standards. This is particularly true if you want to compare your results with a previous survey that also asked the same question in a different way.

Including Smiley Faces as Part of Your Business Strategy

A smiley face, or emoji, can be used for both qualitative and quantitative data collection. In qualitative data collection, it’s easy to use an emoji as a feedback tool because all you need to do is ask participants how they feel about something. The following questions are perfect examples of how the smiley survey might be used within a business strategy:

If your company sells services, products or experiences then having an online survey tool like (with smiley rating survey capabilities) can be a very effective way to find out how happy your customers are, and make sure you’re meeting their expectations.

If you want to learn more about creating surveys with emoji icons, please visit our website. If you have any questions or concerns then please don’t hesitate to contact us!


A smiley survey is a data collection tool that uses specific emojis or smileys. This form of feedback allows customers to select the emoji that best matches their emotions about your product or service. Though it may seem like an unorthodox way to collect data, this method can be surprisingly effective in understanding customer sentiment and responding accordingly. If you are looking for ways to improve how you use surveys for customer engagement, then consider implementing smiley ratings into your business strategy today!

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