Are you looking for a new way to get feedback from your customers?

5-star rating surveys are a great way to find out what your customer thinks about your business. Such a type of survey is a simple feedback tool that lets you know what your customers think about your business and how likely they are to recommend it. 

The more satisfied customers are with your services, the healthier and happier your business will be. While most companies rely on word-of-mouth referrals for new business, people can often be shy about recommending your services to others. 

A 5-star rating survey provides an opportunity for customers to voice their opinions without feeling intimidated, and it also allows you to identify areas where you can improve the customer experience.

Keep reading this article to learn more about 5-star surveys, why you should use them, and best practices for designing one.

What Is a 5-Star Rating Survey and Why Should I Use It?

A 5-star rating survey is a type of customer feedback questionnaire that asks customers to rate their satisfaction on a scale of 1 to 5 stars. The higher the average score, the better your business is doing with regard to satisfying your customers. For example, if 80% of people gave you 5 stars and 20% gave you 4 stars or less, there’s obviously room for improvement.

5-star rating surveys are quick and easy to fill out. Customers often take them when they first receive their purchase or service, so they are usually available at the time of delivery or provision. It’s also typically very straightforward—you ask customers how satisfied they are using a scale from 1 to 5 stars.

Best Practices for Designing An Effective 5 Star Survey

Here are some best practices to consider when designing a 5-star survey:

Information Should Be Both Concise and Comprehensive

A good survey has between 6-10 questions, with the first question being how satisfied are you with our service? Customers should not have to think too much about their answers, so keep your questions straightforward and easy to answer. If not, the participants may leave it blank or give an incorrect answer. 

You also want to make sure that you include one question at the end of the survey where people can tell you how they would improve things, which will allow their suggestions to be read later on. This way, you won’t miss out on any good ideas because participants didn’t feel like writing about it or forgot to mention something important. 

Offer an Incentive

People generally don’t take 5-star rating surveys unless there is something in it for them, such as a drawing for a prize or gift card. Make sure that the incentive you offer is strong enough that people will actually want it—most companies see a 5-10% increase in responses when they add an incentive.

Use Social Proof

Try adding one or two sentences about why you are conducting the survey or what happens to their information after they complete it. You can say something like, “The more feedback we get from our customers, the better we do” or “Share your thoughts with us.”

Limit Your Audience

If possible, only send the survey out to people who have actually received or used your service. This is especially beneficial if there are certain groups of customers that are known for being vocal about their opinions—positive reviews from these types of customers will carry a lot more weight than those from quiet customers.

Who Should I Target?

It’s best to conduct 5-star rating surveys among customers who:

  • Have purchased a product recently and/or recently had their expectations met by receiving their product in good condition.
  • Have the means to give you constructive feedback, such as descriptive reviews or emails.
  • Are active social network users so that their opinions can be shared with family and friends.

If someone has already left a review for your company, they’re probably happy enough with their experience that they’ll fill out a 5-star rating survey without much encouragement from you. 

On the other hand, people who have not written any reviews are less likely to provide feedback unless there is something in it for them—such as an incentive or proof that their opinion matters. You can target these customers by asking about satisfaction levels once they’ve received their products and services.

Remember: 95% of dissatisfied customers won’t complain. They’ll simply go somewhere else next time.

What Are Some Benefits of Using a 5-Star Rating Survey?

Allows You to Get Feedback

One of the main benefits is that it gives you feedback on how your business is doing. If your 5-star rating survey score falls below five, you will need to make some changes to improve it. You can also use these surveys to find out what customers think about your products or services before launching new ones. By using the information you get from the surveys, you can create new and better products and services that will meet their needs.

Helps Develop Products and Services

These surveys are good for businesses because they provide them with feedback and help create new products and services, which will bring in more revenue. This has helped companies grow over time by providing custom products to consumers, so they feel more satisfied than if they were just another customer.

Provides a Valuable Feedback Loop

One of the main benefits of using a 5-star rating survey is that it provides a valuable feedback loop. This feedback results in them being able to make informed decisions about what to do to improve their products and services for customers because they know what they want and need from them.

Who Should Use a 5-Star Rating Survey?

Any business can use these surveys, but it is more common for companies with online customer support to ask their customers to rate their service. Businesses that would benefit the most are those who want to improve their product or increase revenue. Sometimes, when companies release new products, they are not what consumers are looking for, so by asking for feedback, you find out these things before spending time and money on creating something nobody wants to buy. Additionally, when hovering over a star in your review section on platforms like Yelp or Google Reviews, there is an option where users can leave short text responses about their experience with your business.

How Can I Increase My Chances of Getting Positive Feedback From Customers With My Surveys?

To increase the chances of getting positive feedback, there are a few things to remember when developing your survey. 

First, make sure you put in six questions, so customers feel like they have had their say and are not rushed. 

  • Keep the first question as, “What is your overall satisfaction with our service?” 
  • The second question can be, “How likely would you recommend us to family and friends?”
  • The third question should be, “How likely are you to return for our product or service?”
  • Questions four through six can be about topics that relate to the company, like what you like most about it or if there is anything new you want them to know. 

So remember these key points when creating surveys! You want to make sure customers feel like they’ve given thorough feedback on how you can improve your business. If this information is not given to you, there’s no way for your company to find out how they could better serve their needs.


In conclusion, five-star rating surveys are a great way to get feedback from customers and improve products or services for them. You can also use the information you receive to help develop new ideas for product possibilities because you know what people want and need from your business. By following best practices when creating a survey, you will have even higher chances of getting positive feedback about your business from customers and increasing revenue.

So why wait? Get started today on creating a 5-star rating survey with!

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